2016 - Bologna, Italy

EPTDA Regional Conference 2016 Bologna, Italy


The First EPTDA Conference took place in Bologna on the 7th of June at the premises of EPTDA Italian Member Bonfiglioli Riduttori S.p.A and proved to be a great success with almost 50 participants joining!

Please see below for your reference the programme of the event and the Bio of the Seminar Speaker.

A. Programme

11H00 Welcome Drink & Registration

11H30 EPTDA Presentation by Mr. Roberto Cugnaschi – Benefits of Belonging to EPTDA as a Member

12H30 Welcome Word by Mr. Carlo Rondelli

13H00 Networking Lunch

14H00 Seminar by Mr. Mauro Franceschini – Expert in Sales & Marketing

15H30 Bonfiglioli Riduttori S.p.A. Plant Tour

B. Speaker and Presentation

Mauro Franceschini (BIO)

Born in Reggio Emilia - where he currently lives - Mauro Franceschini is a Senior Trainer and Director of FORTIA, a company that since 1982 advises corporations and offers corporate training on sales organizations, customer service and management. The topics he covers are the structuring and optimization of sales processes and customer management; and individual and organizational effectiveness increase for sales and services staff. FORTIA collaborates with leading B2B sales organizations of various sectors such as industrial technologies (components, distribution, machinery, equipment); automotive; ICT; healthcare; technologies and materials for the building; business services.

More information: www.fortia.it

The presentation - "Coefficient of Internationalism: where are we?"

During the presentation - lasting 90 ' - Mauro dealt with the issue of internationalization of the companies present, with the various implications which this entails for the companies and a comparison with the trends and international best practices implemented by very competitive and most successful companies.

Among topics presented:

• Internationality: what this means for the company's input and output?

• Trends and international best practices;

• An implementation path to become, or remain, global players.

The presentation will allow the audience to interact intensively with each other and with the trainer on information and practical strategies and their application to their company.

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